Great Promotional Ideas of the 1950s, part 1

Stanford’s Bobby Grayson (L) and Oregon’s Erling Jacobson, both former football players, shared float space with their respective mascots in this 1951 photo from the streets of Portland. This had to have encouraged great attendance for the Oregon-Stanford season opener at Multnomah Stadium, which was won by Stanford, 27-20. (source: eBay)